Looking for an Easify alternative? Mini:Custom Fields Personalize (5.0, 127 reviews) is the cheaper paid entry point of the two. Basic starts at $5.99/month, and the $9.99/month Premium tier bundles live preview, add-on pricing, image and color swatch, and advanced datepicker rules into one plan. Easify Custom Product Options (4.9, roughly 2,750 reviews) splits that same feature set across two paid tiers instead: its $9.99/month Pro tier covers option types only (28 total), and live preview plus swatches sit behind a separate $19.99/month Premium tier.
For a merchant who wants live preview, add-on pricing, and swatches from day one, that’s the difference between paying $9.99/month once versus stepping up to $19.99/month to get the same three features on Easify. If you only need more option types and nothing else, Easify’s $9.99/month Pro tier covers that at the same price point as our Premium plan.
In this post:
- Why merchants look for an Easify alternative
- Comparison table: Mini:Custom Fields Personalize vs. Easify Custom Product Options
- Mini:Custom Fields Personalize: live preview, add-ons, and swatches in one tier
- Easify Custom Product Options: option types split across two paid tiers
- The honest tradeoff: option types vs. bundled features
- How to choose: which one actually fits your store
- FAQ
Disclosure: I’m the founder of Minimate Apps, and Mini:Custom Fields Personalize is one of the two apps in this comparison. Every rating, review count, and price below comes from each app’s public Shopify App Store listing, pulled the week this post was written, so verify them directly before you decide.
Why Merchants Look for an Easify Alternative
Easify Custom Product Options is one of the most-reviewed custom fields apps on the Shopify App Store. That’s part of why merchants search for an Easify alternative: not because Easify is bad, but because its paid tiers split live preview and swatches away from the base option-building features, and some merchants want a lighter way to get all of that in one plan.
Say you run a custom engraving store with 40 products and you’re on Easify’s $9.99/month Pro tier, using its 28 option types. The moment you want a live preview on the product image, a customer sees their initials appear on the item before they buy, or a color swatch, Easify moves you to its $19.99/month Premium tier, doubling what you pay to add three more features.
Comparison Table: Mini:Custom Fields Personalize vs. Easify Custom Product Options
| App | Rating | Reviews | Paid Pricing | Best For |
|---|---|---|---|---|
| Mini:Custom Fields Personalize (us) | 5.0 | 127 | Basic $5.99/mo, Premium $9.99/mo | Live preview, add-on pricing, and image/color swatch bundled into one $9.99/mo tier |
| Easify Custom Product Options | 4.9 | ~2,750 | Pro $9.99/mo (28 option types), Premium $19.99/mo, Enterprise $99.99/mo | More option types on its entry paid tier and a larger review count; live preview and swatches require the $19.99/mo Premium tier |
Mini:Custom Fields Personalize: Live Preview, Add-Ons, and Swatches in One Tier
Our $9.99/month Premium plan includes live preview on the product image for text and upload fields, add-on pricing, image and color swatch, and advanced datepicker rules, all in a single tier. Easify’s equivalent feature set is split across two tiers: its $9.99/month Pro tier covers option types only, and live preview plus swatches sit behind its $19.99/month Premium tier. For a merchant who wants all three from day one, that’s the difference between one $9.99 plan and a $19.99 one.
“We are loving this app! It has integrated seamlessly into our website. We are really enjoying the flexibility it gives us to add personalisation and up sell products. The customer support and live chat has been a god send, we have asked many questions and the friendly and very knowledgable customer service helpers have been amazing and walked us through the learning process, problem solving and helped no end.”
Source: Custom Hampers, Australia (Shopify App Store review)
Easify Custom Product Options: Option Types Split Across Two Paid Tiers
Easify’s $9.99/month Pro tier unlocks 28 option types but nothing else: no live preview, no swatches. Those sit behind the $19.99/month Premium tier, and its Enterprise tier ($99.99/month) adds custom integrations and phone support for larger merchants.
The tiered split makes sense at Easify’s scale, a review count in the thousands means a wide range of use cases to price for. But it also means a merchant who just wants live preview pays for a tier built around a different feature set too, custom integrations and phone support they may never touch.
The Honest Tradeoff: Option Types vs. Bundled Features
There’s a real tradeoff between the two paid structures, not a clear winner. Easify prices option-type depth and visual features as two separate upgrades: 28 option types at $9.99/month, then live preview and swatches at $19.99/month. We built ours as one plan: live preview, add-on pricing, and swatches together at $9.99/month, without a separate option-type tier to unlock first.
Why does this split exist at all? Because a custom fields app covers two different jobs: building the input types themselves, and showing the customer what their choice looks like before they buy. Easify prices those as two separate paid upgrades. We priced ours as one.
How to Choose: Which One Actually Fits Your Store
The right Easify alternative pick depends on which feature you need first, not which app has more reviews.
- Need live preview, add-on pricing, and swatches together, and want one $9.99/month tier instead of two: Mini:Custom Fields Personalize’s Premium plan.
- Need easy to use, beginner friendly user interface with a lightweight operations:Mini:Custom Fields Personalize
- Need custom integrations or phone support for a larger operation: Easify’s $99.99/month Enterprise tier, something we don’t offer at any price.
One limit worth stating plainly: we don’t have an Enterprise-level tier with custom integrations or phone support. If that’s what a larger store needs, Easify’s $99.99/month tier covers it and ours doesn’t. Shopify’s own product options documentation is a useful baseline for what’s possible natively before adding either app.
See our full Shopify product customizer apps comparison for a wider set of options, or our Teeinblue alternative and Customily alternative comparisons for the visual-personalization end of this category. If your store also needs customer photo uploads, our Shopify image upload apps comparison covers that separately.
Frequently Asked Questions
- 1. What’s the price difference between Mini:Custom Fields Personalize and Easify’s paid plans?
- Our Basic plan starts at $5.99/month and Premium (with live preview, add-ons, and swatches) is $9.99/month. Easify’s Pro tier is $9.99/month for option types only, and its Premium tier with live preview and swatches is $19.99/month.
- 2. Does Mini:Custom Fields Personalize have a live preview like Easify?
- Yes, on the $9.99/month Premium plan, text and upload fields show a live preview on the product image. Easify has live preview too, but only on its $19.99/month Premium tier, not its $9.99/month Pro tier.
- 3. Does Easify’s $9.99/month Pro tier include live preview or swatches?
- No. The Pro tier only unlocks additional option types (28 total). Live preview, image swatch, and color swatch sliders require stepping up to Easify’s $19.99/month Premium tier.
- 4. Does Easify have more reviews than Mini:Custom Fields Personalize?
- Yes. Easify has roughly 2,750 reviews at a 4.9 rating, compared to our 127 reviews at 5.0.
- 5. What does Easify’s Enterprise tier add over Pro and Premium?
- Custom integrations and phone support, at $99.99/month. We don’t offer an equivalent tier at any price.
- 6. Which app bundles live preview, add-ons, and swatches into a single paid tier?
- Mini:Custom Fields Personalize does, on its $9.99/month Premium plan. Easify splits the same three features into its separate $19.99/month Premium tier, on top of the $9.99/month Pro tier for option types.
