To display all products on one page in Shopify, you don’t need an app or custom code, just one native collection set up the right way. A shopper who can’t easily see everything you sell often assumes you sell less than you do, and while category collections help with browsing, sometimes what a store actually needs is one page listing every product at once.
In this post:
- Why display all products on one page
- How to set it up
- A note on large catalogs
- SEO and discoverability considerations
- FAQ
Why Display All Products on One Page in Shopify
Good navigation is directly tied to conversion: a visitor who can’t find what they’re looking for rarely converts on that visit. Category collections like “Summer Collection” or “Auto Parts” are useful, but an all-products view gives shoppers one place to scan the full catalog and decide what to explore further, especially useful for smaller catalogs or stores that want a simple “Shop All” page.
Why does this matter more than it sounds? Because the shoppers most likely to bounce are the ones comparison-browsing, not the ones who already know exactly what they want, and an all-products page is the fastest way to keep that group scrolling instead of leaving.
How to Display All Products on One Page in Shopify
The most reliable way to display all products on one page in Shopify natively is to build a collection that automatically includes everything you sell.
- Create a new collection. Go to Products → Collections in your Shopify admin and click “Create collection.”
- Name it clearly. “All Products” or “Shop All” both work well.
- Set it to Automated and add two conditions: price is greater than 0, AND inventory stock is greater than 0. Every new product that meets both conditions is added automatically, no manual updates needed as your catalog grows.
- Fill in the search engine listing with an accurate page title, meta description, and URL handle.
- Add it to your navigation. Go to Online Store → Navigation, open your Main menu, add a menu item, and select the collection you just created.
Once that’s live, you’ve got a working way to display all products on one page in Shopify, reachable in one click from the main menu, with no app or custom code required.
A Note on Large Catalogs
This approach works well for most stores, but if you’re running hundreds of products, a single unpaginated page can get slow to browse and to load. In that case, keep the “All Products” collection but consider adding filters (by price, availability, or product type) so shoppers can narrow down instead of scrolling through everything.
One honest limitation worth naming: this native approach has no built-in way to reorder or highlight specific products beyond Shopify’s default sort options. If you want a merchandised “Shop All” page with manual featured placement, you’re looking at either the manual sort order (which requires upkeep as products are added) or a dedicated app.
Frequently Asked Questions
Q: Will new products show up automatically?
A: Yes, as long as the collection is set to “Automated” with the price and stock conditions in place.
Q: Can I exclude certain products from this page?
A: Yes, add an additional condition (like a specific tag) to filter out anything you don’t want included.
Q: Does this replace my regular collections?
A: No, it works alongside them. Most stores keep category collections for browsing and add one all-products view as an extra option.
Q: Will out-of-stock products disappear from this page?
A: Yes, if you use the inventory-greater-than-0 condition as described above; remove that condition if you’d rather keep sold-out items visible.
Q: Can I sort this collection by best-selling or price?
A: Yes, Shopify’s standard sort options (best-selling, price, alphabetical, newest) apply to this collection the same as any other.
Q: Is there a limit to how many products one collection can hold?
A: No practical limit for most stores, though very large catalogs may want filters in place so the page stays easy to browse.
SEO and Discoverability Considerations
An all-products page can also pick up search traffic beyond your regular category pages, since it naturally links to every product you sell. Give it a clear, keyword-relevant title and meta description in the search engine listing fields, and make sure it’s reachable from your main navigation rather than buried a few clicks deep. Shopify’s own guide to collection types is a useful reference if you want to understand how automated versus manual collections behave before setting one up, especially if you’re deciding between this approach and a more segmented collection structure.
Keep Shoppers Moving Once They Find a Product
Getting shoppers to a product page is only half the job, what happens once they’re there matters just as much. If you’re also looking at ways to turn that traffic into sales, see our guide on how to collect emails for back-in-stock products and how to create urgency on Shopify.
